Actor Ben Affleck repped his own favorite coffee-and-donut fix — Dunkin’ Donuts — in a Super Bowl spot alongside his new wife, singer Jennifer Lopez.
The ad debuted during Sunday’s matchup between the Philadelphia Eagles and the Kansas City Chiefs — the Chiefs clinched the win with a field goal with just eight seconds left to play — and featured Affleck working the drive-thru as unsuspecting customers pulled in for coffee and donuts.
“They say go big or go home so Ben went big and came home to Massachusetts,” the chain tweeted from the brand Twitter account, sharing the commercial that showed Affleck working at the drive-thru in Medford, Massachusetts, surprising customers and posing for selfies as the realized who he was.
they say go big or go home so Ben went big and came home to Massachusetts pic.twitter.com/PctBV6McLR
— Dunkin’ (@dunkindonuts) February 12, 2023
The last customer Affleck served was his wife, and as Lopez recognized him through the window, she asked, “What are you doing here?”
“You’re embarrassing me in front of my friends,” Affleck complained.
“Is this what you do when you say you’re going to work all day?” Lopez pressed.
“I gotta go, guys,” Affleck said to the other employees, and Lopez shouted after him, “Grab me a glazed!”
But some of Affleck’s favorite interactions did not make the final cut — “It’s Boston, after all, so we had some rather coarse and agitated people who were willing to voice their displeasure in a colorful way. I’m still lobbying to include the most interesting of those in some of the edgiest social spots.”
Dunkin’ Donuts shared a second video after the ad aired, including some of the outtakes.
“Welcome to the Medford, Massachusetts, Dunkin’, scenic Medford,” Affleck said over the headset. “Why travel when you’re already there? That’s our slogan. You can have a … whatever you want for free.”
“I’m struggling,” Affleck said, and then apologized as he spilled a drink as he handed out the window. Poking the touch screen, he added, “I cannot make it function. Malfunction! Not as easy as it looks operating this apparatus.”
Affleck proceeded to ad-lib, telling one customer that they were out of coffee and donuts and all they had was water. “You’re s****ing me,” was the man’s response.
“I’m trying to compensate with comedy for my ineptitude,” Affleck replied.
He then attempted to repeat a customer’s order back to her, mangling it so badly that she asked, “Are you all right this morning?”