Single-day ticket prices for the notoriously expensive theme parks increased for the first time in several years this week. Tourists visiting Animal Kingdom will pay between $109 and $159 per ticket, those visiting Hollywood Studios will pay between $124 and $179, and those visiting EPCOT will pay between $114 and $179, according to a report from Fox 35 Orlando.
Visitors at Magic Kingdom, the most popular attraction at Disney World, can expect to pay between $124 and $189. The nearly $200 price point for Magic Kingdom is specific to nine days around Christmas and New Year’s Day, which marks the most popular time to visit Disney World; other ticket prices also vary based on expected tourist traffic. The price increases occur as inflation rates remain near their highest levels in four decades.
“We continue to focus on providing guests with the best, most memorable Disney experience, and we’re doing that by growing our theme parks with incredible new attractions and offerings,” a Disney spokesperson said in a statement to Fox 35 Orlando. “We are also making planning easier with new 1-day tickets that automatically include a guest’s theme park reservation and continue to provide a wide range of options to visit throughout the year, including our lowest priced ticket of $109 which has not changed in more than four years.”
Prices for annual passes also increased as much as $100. The Incredi-Pass now costs $1,399, the Sorcerer Pass costs $969, and the Pirate Pass costs $749. Meanwhile, the Pixie Pass, which is only available to residents of Florida and limited to weekday visits, remained at $399. Disney is not currently selling the three most expensive passes in order to maximize the experience of current pass holders.
Another report from Disney Tourist Blog said that park revenue has increased even after Disney continued to limit attendance, largely due to higher spending per visitor on items such as food, beverages, and merchandise.
Shares for Disney have fallen nearly 41% since the beginning of the year, while the Dow Jones Industrial Average has declined more than 8% over the same period. The company’s board of directors recently made headlines by suddenly ousting former chief executive Bob Chapek and reinstalling his longtime predecessor, Bob Iger.
Disney is facing backlash from consumers and lawmakers over the entertainment conglomerate’s involvement in political and cultural battles. The company positioned itself against legislation in Florida that bans instruction about sexual orientation and gender identity for students between kindergarten and third grade, ultimately causing a breach of trust among some consumers. Disney lost special regulatory and tax privileges granted by the state government of Florida through the Reedy Creek Improvement District, which is the home of Disney World and other theme parks, as a result of the company’s activism against the law.
Iger lamented that the company involved itself in the controversial debate during a recent town hall meeting with employees. “I was sorry to see us dragged into that battle, and I have no idea exactly what its ramifications are in terms of the business itself,” he said. “What I can say is that the state of Florida has been important to us for a long time, and we have been very important to the state of Florida.”