Swimming champion Riley Gaines — who was deprived of an NCAA award by trans-identifying swimmer Lia Thomas — slammed Adidas after it used male models to promote its line of women’s swimsuits.
The former college swimmer responded on Wednesday to a tweet about the brand’s new “Pride Swimsuit” with a headline that read, “The new Adidas Women’s Swimwear Range modeled by…men.” It included images of men wearing women’s one-piece swimsuits.
“I don’t understand why companies are voluntarily doing this to themselves,” Gaines tweeted. “They could have at least said the suit is ‘unisex,’ but they didn’t because its about erasing women. Ever wondered why we hardly see this go the other way? Women’s swimsuits aren’t accessorized with a bulge.”
Gaines’ post received hundreds of comments, with many agreeing that the move by the sports brand was just the latest example of women “being erased,” calling it “sickening.”
Rep. Nancy Mace (R-SC) tweeted, “I’m old enough to remember when women actually modeled women’s bathing suits, not men.”
I’m old enough to remember when women actually modeled women’s bathing suits, not men. 🙃 https://t.co/kOvXvmDzHt
— Rep. Nancy Mace (@RepNancyMace) May 17, 2023
While another person wrote, “Don’t worry, when the cabal collapses and they lose all their money, ESG will cease to exist. Once that’s gone, these woke companies will revert back to normal and market to their actual base. Wokeness is only backed by money, it’s not organic.”
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Don’t worry, when the cabal collapses and they lose all their money, ESG will cease to exist. Once that’s gone, these woke companies will revert back to normal and market to their actual base. Wokeness is only backed by money, it’s not organic. https://t.co/2r2awb27yP
— McKaylaRose (@McKaylaRoseRed) May 17, 2023
A message on the Adidas website said the Adidas x Rich Mnisi Pride collection of swimsuits was created by South African designer Rich Mnisi. It is described as “a celebration of self-expression, imagination and the unwavering belief that love unites, the collaboration explores fluidity, color and patterns.”
“This partnership is one part of our effort to honor the LGBTQIA+ community alongside our Global Purpose partner Athlete Ally,” the statement added. “We’re all unique, but we’re all connected by love. That’s the message of this adidas swimsuit, designed in collaboration with Rich Mnisi.”
The athletic brand follows other big name companies like Anheuser-Busch, Maybelline, Target, and Nike who have chosen to promote woke ideology regardless of their customer base and bottom line.
